Ecommerce is a process of selling and buying the products online via mobile or desktop apps and websites. People choose to shop online because it’s easy, convenient, time saving and does not involve the buyers to move out of their comfort zones and visit a physical store.
How is it done?
- The business owners can choose to create their own websites or mobile apps and set up their respective virtual assistants, create chat bots to receive the orders and payments.
or
- They can choose to become an Amazon seller or collaborate with any other well known ecommerce platform and start selling as third party seller.
Selling via ecommerce platforms has helped a lot of start-ups and businesses to carve a niche for their respective brands in our highly competitive ecommerce market. It can be a life savior for small and new business owners who are clueless about how the process of selling on the internet works.
Advantages of Ecommerce
Online marketplace is quite an opportunity without any doubt. But let’s discuss what exactly it has to offer and why is it beneficial for both, the sellers and buyers.
- Faster process – The customers can choose from a wide range of options without having to go to any shopping mall or complex and spending a day looking for the product they want. And the sellers are making their sales without going through the trouble of showing thousands of items to hundreds of buyers.
- Reduced cost – Every month the sellers spent a lot of money on paying the rent, designing, staff, storing inventories, electricity and other utility bills, maintenance etc. Selling online saves all those unnecessary expenses and help the sellers receive their desired profits.
- Global reach – Gone are the days when the sellers had a handful of loyal and local customers visiting their shops and stores occasionally. With internet by your side, now you can reach anywhere. Online selling doesn’t restrict the sellers or buyers from selling or purchasing the products in any part of the world.
- Better comparison – With over a million products on various ecommerce websites, the customers can compare the product specifications, features, price and other aspects with great ease. This makes shopping an ultimate experience!
- Affordable marketing cost – Advertising on internet does not require spending a lot of money. The sellers can promote their products via campaigns and sponsored ads by Amazon, Facebook or Google. An Amazon seller can choose to avail amazon ppc management services to do the marketing of their brand.
- Ease of payment – There are various payment modes such as credit card, debit card, net banking, cash, mobile wallets, UPI ids etc. that are accepted on the ecommerce platforms hence the customers have the advantage of choosing their preferred payment option. This would also mean that the sellers don’t have to lose a potential sale because the buyer was unable to find his payment mode. A win-win situation for both.
Hike Commerce is a renowned Amazon marketing consultancy which is in business for over 10 years. With our strategic product launch services, advertising and marketing campaigns, amazon enhanced brand content, and best amazon ppc management services you can take your business to new heights.
Connect with us to know more about selling online on Amazon.